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Bright 02 November 2026

ACM warns against misleading home battery sellers

ACM warns against misleading home battery sellers

The Authority for Consumers and Markets (ACM) has issued a warning against misleading sellers of home batteries. They are increasingly receiving reports from consumers who get pushy phone calls from sellers with alarming stories about the benefits of home batteries. These sellers attempt to persuade them to purchase such a battery in various ways, often using misleading information.

The ACM points out that consumers should not be swayed solely by promises of savings on energy costs. It is essential to pay attention to reliable information when purchasing home batteries and not to immediately respond to the offers from these pushy sellers. The ACM's campaign aims to raise awareness about these practices and to protect consumers.

In addition to home batteries, the campaign also focuses on heat pumps and sustainability advice, areas where consumers need to conduct thorough and in-depth research before making a purchase. The regulator emphasizes the importance of good information and making informed decisions, given the long-term impact of such investments in both financial and sustainability terms.

The ACM urges consumers to say "stop the conversation" if they are contacted by these sellers and to report their behavior. This way, the regulator hopes to protect not only consumers but also to provide a fair chance in the market for sellers who comply with the rules.

Read the full article from Bright.