Exhibitor login
Bright 30 October 2026

AI chatbots and the power of language use

AI chatbots and the power of language use

AI chatbots have the ability to mislead people with persuasive language, even when providing incorrect information. The choice of words and sentence structures plays a crucial role in how these chatbots are perceived by users. When a chatbot engages in a conversation, it seems capable of increasing credibility by using a certain register or style, leading to greater acceptance of the information presented.

Research shows that users are often less critical of the content of a chatbot when the phrasing is appealing. The impact of aesthetically pleasing language can lead to even blatant nonsense being perceived as true information. This phenomenon, whereby a message is conveyed convincingly despite its inaccuracy, can be referred to as the effect of "hallucinations" within AI.

It is essential for developers and users of AI technology to be aware of these strategies. This calls for attention to ethics and responsible use of AI to prevent deception. The potential for miscommunication can be great, especially in scenarios where accurate information is crucial. Courses in critical thinking can help equip users to navigate the complex interactions with AI systems.

The misinformation that can be spread by AI chatbots represents not only a challenge for the technology itself but also for how it is used in communication. The right approach in language use can be both a powerful tool and a pitfall for deception, which requires responsible handling of these technologies.

Read the full article from Bright.