Apple's record numbers without a new iPhone

Apple achieved record revenue in the fourth quarter of 2023 with iPhones, despite the fact that no new 'regular' iPhone was launched this year. Revenue increased by 17 percent compared to the same quarter last year, which is remarkable given the absence of a standard iPhone model. In the same quarter last year, the iPhone 17 was introduced, along with the Pro models, making the comparisons even more interesting.

The increase in revenue can be partially attributed to consumers becoming increasingly willing to invest in Apple's premium models, which typically offer higher profit margins. The Pro models remain particularly popular among customers, suggesting that the demand for high-quality smartphones is a key driver of Apple's business results during this period.

Experts within the technology industry predict that Apple can achieve further sales increases with the introduction of new models in the coming quarter, including new iPhone versions. This gives Apple the opportunity to further strengthen its strong position in the smartphone market. The success of the Pro models has raised expectations around future launches, reflecting the strong customer loyalty that Apple has built up.

These remarkable numbers underline how important the premium segment is for Apple and how the strategy of focusing on quality over quantity has impacted their financial performance. It seems that even without the introduction of a new basic iPhone, Apple continues to grow and prepares for a future with potentially even more significant growth.

Read the full article from Bright.