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Bright 08 October 2026

Apple's event 'Welcome home' on October 13

Apple's event 'Welcome home' on October 13

Apple has announced that it will hold an event on October 13 in New York. The live stream will start at 9:00 AM Eastern Time, which corresponds to 3:00 PM in the Netherlands. The invitation for the event features the slogan 'Welcome home', suggesting that it will primarily focus on developments in the realm of smart homes.

The choice of New York, along with the specific slogan, indicates that Apple aims to focus on innovations that can enhance convenience and technology in the home. This event may reveal new products or services that strengthen the role of technology in everyday life.

With this announcement, Apple reinforces its position as a pioneer in the smart home market, where consumers are increasingly demanding integrated solutions. The focus on smart homes aligns with the broader trend in the technology industry that offers consumers more control and automation in their living environment.

Keep an eye on developments surrounding the event, as Apple often unveils surprises and takes new directions during such presentations. The expectation is that the company will not only present product updates but also share its vision for the future of living and technology.

Read the full article from Bright.