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Techcrunch 19 October 2026

Apple improves guidelines for AI apps

Apple improves guidelines for AI apps

Apple has recently tightened its guidelines to highlight the responsibilities of developers of AI apps. An important aspect of this update is the explicit measure aimed at banning artificial intelligence applications that can generate or disseminate inappropriate or offensive content without adequate moderation.

According to Apple, it is crucial that developers not only provide content that meets the App Store's standards but also take the necessary steps to ensure that this content is continuously checked for suitability. This means that apps that grant access to or utilize AI to create visual or textual content, such as various types of image generations, are subject to stricter evaluation criteria.

These guidelines are a response to concerns about the proliferation of inappropriate material and the responsibilities of technology companies in this context. Apple emphasizes that it is essential to ensure a safe and positive user experience, and that developers play a key role in this. Infringement of these guidelines, particularly by disguising the true functionality of an app by pretending to be regular applications, may result in access to the App Store being revoked.

The adjustment of the guidelines shows that Apple remains committed to maintaining a safe digital environment. The tech giant highlights the importance for users to trust apps, especially regarding the integration of new technologies such as AI. Developers are encouraged to take their responsibilities seriously when creating content and managing applications.

Read the full article from Techcrunch.