Apple transforms Siri into an independent AI agent

Apple plans to thoroughly redesign its digital assistant, Siri. CEO John Ternus has expressed his dissatisfaction with Apple's current lag in artificial intelligence (AI). According to sources within the company, Ternus has tasked software chief Craig Federighi with restructuring Siri, so the assistant can perform tasks for users independently.

This transformation means that Siri will no longer only reactively respond to user commands but can also proactively take on tasks. The goal is to develop Siri into an AI agent that can initially make decisions and execute actions without prior instructions from the user. This would represent a significant leap forward in the functionality of smart assistants and a direct response to the growing competition in the sector.

Apple's ambitions stem from a broader trend where technology companies increasingly invest in AI technologies. The company not only wants to catch up but also strengthen its position by providing an assistant that truly contributes to the productivity and convenience of users. This modern approach aligns with consumer expectations, which are growing higher regarding the functionality of digital assistants.

It is still unclear when the revamped version of Siri will be launched and how it will compare to existing assistants from competitors. However, it is clear that with this move, Apple is refocusing attention on artificial intelligence and its possibilities, which they aim to leverage in the competition for personal assistance.

Read the full article from Bright.