Apple's new touchscreen MacBook Pro drives prices up

Apple has recently introduced its new touchscreen MacBook Pro, which offers users the option to equip their laptop with various upgrades. These configurations can push the price for a full-spec model up to $14,549. This price increase raises questions about the accessibility of high-quality laptops, especially given Apple's history in premium price points.

With the introduction of touchscreen technology in their laptops, Apple aims to set a new standard in the laptop market. The touchscreen MacBook Pro is positioned as an advanced tool for professionals and creatives who demand the best performance and functionality. Until now, Apple has primarily focused on conventional laptop designs, making this new direction garner significant attention from both users and competitors.

The higher price segment where the new MacBook Pro resides could lead to a shift in the perception of economic values within the laptop industry. The decision to add touchscreen features may also be strategic, to stimulate innovation and attract new customers, despite the risk of a higher entry barrier.

Reactions to this new pricing have been mixed, with some consumers expressing concerns about accessibility, while others are excited about the additional functionalities. This has also sparked discussions about the future trend in laptop prices and the value that brands offer compared to their counterparts.

Read the full article from Techcrunch.