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Techcrunch 08 October 2026

Asos confirms data breach after hackers with false app notification

Asos confirms data breach after hackers with false app notification

Asos, the well-known fashion chain, has confirmed that their customers have been affected by a data breach. This came to light after hackers sent a push notification indicating that they had 'fully compromised' the company's cloud storage. This unauthorized message has caused unrest among consumers, who are concerned about the safety of their personal and financial information.

The attack highlights the vulnerability of digital infrastructures and the constant threat from cybercriminals who use increasingly sophisticated techniques. Sending seemingly legitimate notifications via authentic applications is a key tactic that cyber attackers use to deceive users and gain access to sensitive information. The incident at Asos demonstrates that even large and established companies are not immune to these threats.

In response to the data breach, Asos has announced measures to ensure the safety of their customers and prevent further attacks. Customers are encouraged to remain vigilant and report suspicious activities on their accounts. It is also advised to regularly change passwords and use two-factor authentication whenever possible.

This data breach raises important questions about the security of customer data and the responsibility of companies to protect this information. As the digital world continues to grow, it is essential for companies to implement robust security measures and adequately inform their customers about potential risks. The situation at Asos should serve as a warning to other businesses regarding the need to take proactive actions in the field of cybersecurity.

Read the full article from Techcrunch.