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Bright 26 September 2026

Meta Connect: smart in the spotlight with smart glasses

Meta Connect: smart in the spotlight with smart glasses

Meta has placed a clear focus on smart glasses during the event Meta Connect. These devices were prominently present in the form of both employees and influencers wearing them, and they played an essential role in many demonstrations that were presented.

The choice to give smart glasses such a central role highlights Meta's strategy to position itself as a frontrunner in the development of augmented reality and wearable technology. This is also evident from the interactions visitors had during the event, where the glasses were presented as an innovative bridge between the digital and physical worlds.

These developments are not only relevant for consumers but also for IT decision-makers and CIOs, who see opportunities in the integration of smart technologies into business processes. The use of smart glasses can contribute to more efficient work environments and enhanced customer experiences.

Meta's vision for the future of augmented reality goes beyond just offering gadgets; it provides insight into how companies can redefine their interaction with technology and tap into new markets. The demonstrations during Meta Connect showcase the possibilities that smart glasses offer across various sectors, encouraging IT professionals to explore these technologies and potentially integrate them into their own strategies.

Read the full article from Bright.