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Techcrunch 06 October 2026

Bluesky introduces custom domains for users

Bluesky introduces custom domains for users

Bluesky, the platform that serves as an alternative to certain social networks, has announced that it is working on a feature that allows users to create their own domains on the open web. This development is part of a broader initiative to give users more control and ownership over their online identity.

While the promise of personalized domains sounds appealing, Bluesky has indicated that the implementation process may take another 18 to 24 months. Users will have to be patient before they can obtain their new, shortened 'bsky' trade name. This shows that even with innovative technologies, the realization of such features requires significant time and resources.

Creating unique domain names can not only help users stand out on the platform but also offers unique opportunities for branding and personal expression. With this step, Bluesky hopes to provide a more tailored user experience and set a new standard for how social media can function within the internet ecosystem.

For IT decision-makers and CIOs closely following developments in the technology industry, this move by Bluesky may indicate a shift in how social media and user interaction are approached. It also highlights the growing demand for decentralization and personal control in digital spaces.

Read the full article from Techcrunch.