Exhibitor login
Bright 14 October 2026

Concerns about retro handhelds filled with illegal material

Concerns about retro handhelds filled with illegal material

The American trade association Entertainment Software Association (ESA) has expressed its concern about the growing market for counterfeit retro handhelds. These devices, which often contain illegal material, raise questions about intellectual property protection and the potential impact on the gaming industry. The ESA believes that these devices, which unlawfully emulate games from established publishers, undermine the value of existing content and threaten innovation in the industry.

According to the ESA, an increasing number of newer versions of retro handhelds are available on the market that do not comply with legal guidelines. These new devices allow users to play a wide range of classic games, but often without the permission of copyright holders. The trade association sees this as a growing trend, highlighting the need for regulated measures.

The consequences of this development are significant. Not only are existing companies directly threatened by the sale of these illegal devices, but the removal of opportunities for new, innovative products also results in a loss of employment within the sector. It is therefore important for the industry to collaborate on solutions that protect the interests of game developers while ensuring a healthy and legal market for retro gamers.

The ESA also calls on consumers to be aware of the potential legal consequences and the impact their purchases have on the industry. By considering their purchases of such devices and game content, gamers can contribute to a sustainable and fair gaming environment that retro players can also benefit from in the future.

Read the full article from Bright.