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Techcrunch 01 October 2026

ChatGPT offers new feature for virtual clothing fitting

ChatGPT offers new feature for virtual clothing fitting

OpenAI has recently presented new features for ChatGPT, allowing users to virtually try on clothes and accessories. This innovation enables users to use their own photos, giving them a better idea of how a particular garment would look on them. With this feature, OpenAI hopes to enhance the online shopping experience and make the clothing purchasing process more accessible.

In addition to the capability of virtually trying on clothing, the new update provides users with the option to save their favorite products in a special 'Favorites' library. This allows them to easily view and reconsider their selected items, contributing to a more efficient purchasing process. This expansion of functionalities positions ChatGPT not only as a conversation partner but also as a useful tool for daily shopping needs.

These steps by OpenAI are not only aimed at enhancing the user experience but also at strengthening their role in the e-commerce sector. By combining AI technology with online shopping, ChatGPT can bridge the gap between consumer and product, making it easier for retailers to present their offerings to a wide audience. This may also lead to an increase in customer satisfaction and conversion, something many businesses hope for in the increasingly competitive market.

It is interesting to see how such AI-driven initiatives develop. The ability to virtually try on clothing can for instance lower the threshold for consumers who are hesitant to purchase clothes online, as they now have a clearer image of how the clothing will fit them. It is an exciting time for both consumers and retail, as technology plays an increasingly greater role in the decision-making processes surrounding purchases.

Read the full article from Techcrunch.