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Techcrunch 12 October 2026

Fitbit Edge: Between Fitbit Air and Pixel Watch

Fitbit Edge: Between Fitbit Air and Pixel Watch

Google has introduced its latest wearable, the Fitbit Edge, with a price of $179.99. This new device positions itself as a middle ground between the popular Fitbit Air and the more premium Pixel Watch. With a streamlined design and an OLED display, the Fitbit Edge offers users an appealing combination of functionality and style.

The Fitbit Edge aims at a broader audience and can be seen as a smart choice for those looking for a quality product without the high costs of the Pixel Watch. The device aligns with Google's focus on health and fitness, reinforcing Fitbit's positioning within the wearables market, where competition from other brands is constantly increasing.

The introduction of the Fitbit Edge demonstrates that Google continues to commit to innovation in wearables. The choice of an OLED display and an ergonomic design enhances the user experience and sets the device apart from other products in the same price range. It seems that this model provides a good balance of price, functionality, and aesthetics, which can be appealing to both casual users and fitness enthusiasts.

With the Fitbit Edge, Google remains relevant in a rapidly changing market where consumers are demanding more from the technology they use. This new model could very well be the ideal solution for those seeking the luxury of the Pixel Watch without the associated costs.

Read the full article from Techcrunch.