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Bright 24 October 2026

Google uses your data for advertisements

Google uses your data for advertisements

Google has recently adjusted its policy regarding the use of personal data, which can have significant implications for users of its services such as Gmail, Google Drive, and Google Photos. Until now, it was assumed that the data uploaded and sent on these platforms was considered private. Google has repeatedly emphasized in the past that users' personal information would not be used to refine advertisements. This new development casts a different light on that promise.

The change in policy means that Google is now able to use emails and photos to offer targeted advertisements. This can have important implications for user privacy and trust in Google's services. Many users consider their data personal and confidential. The idea that this data can now serve commercial purposes can be seen as a breach of privacy.

To protect users and help them maintain control over their data, several recommendations are made to ensure a level of privacy. A number of steps users can take, such as adjusting privacy settings and limiting app access to personal data, can help minimize the impact of this change. However, it remains the user's responsibility to regularly check and update these settings.

The changes from Google may potentially evoke mixed reactions from users, especially as this large tech giant reconsiders its data usage strategy. It is crucial for both consumers and businesses to stay informed about these developments and proactively work to protect their data.

Read the full article from Bright.