Exhibitor login
Bright 25 September 2026

Google's Gemini can call companies on your behalf

Google's Gemini can call companies on your behalf

Google has launched an innovative test with the AI system Gemini, enabling users to have companies called using their phone number. The new feature, called Call for Me, allows the AI assistant to perform various tasks. This ranges from making reservations and booking appointments to inquiring if products are in stock.

The technological advancements of Gemini open the door to a more automated way of interacting with companies. Users could save time and effort in the future by employing the assistant for routine tasks. For instance, reserving a table at a restaurant could become much easier if an AI takes on this task.

In addition to practical applications, the feature also raises questions about privacy and how AI handles personal data. It is crucial for users to be aware of how their information is treated and to have confidence in the systems they deploy.

This step by Google demonstrates that technology is evolving rapidly. By using AI for communication with companies, the user experience can be significantly enhanced. However, the implementation of such features must be accompanied by clear guidelines and safeguards for a safe user experience.

Read the full article from Bright.