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Bright 14 October 2026

GTA car receives gamer input for design

GTA car receives gamer input for design

A remarkable development in the automotive sector is the introduction of a vehicle directly inspired by the popular game Grand Theft Auto (GTA). The Latvian manufacturer DARTZ has a customer who has ordered this unique car, which will be virtually indistinguishable from those in the game. This offers a unique opportunity for gamers to actually influence the design of the vehicle.

DARTZ has chosen to involve the gaming community in the design process. This is an innovative approach, with over 60 percent of the available design slots already filled. The idea is to gather the creative input from fans, resulting in the final product being not only a automotive masterpiece but also a direct result of the collective contribution of the engaged gaming community.

This collaboration between the automotive world and gaming illustrates a growing trend where technology and entertainment increasingly intersect. It not only provides DARTZ with an opportunity to create a unique product but also strengthens the connection between manufacturers and their target audience, in this case, gamers. It is an interesting shift in how consumers are involved in the design process of products that appeal to them.

It remains exciting to see how the final car will look and which specific elements from the gaming world will be integrated into the design. The project allows gamers to express their creativity and also to see a piece of their world reflected in the real automotive industry, which only enhances the overall experience.

Read the full article from Bright.