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AI Insider 17 September 2026

Ilyaz Nasrullah criticizes companies: AI doomsday story is marketing

Ilyaz Nasrullah criticizes companies: AI doomsday story is marketing

Computer scientist and publisher Ilyaz Nasrullah expressed his criticism of the doomsday narrative surrounding artificial intelligence (AI) on September 17. He did so in response to recent statements from prominent figures in the tech industry, including a safety expert from Anthropic, who mentioned a 10% chance of an existential threat from AI. Nasrullah argues that companies exploit public fears by making unrealistic promises and warnings about AI. He presents his new book titled This is AI: The False Promise of Artificial Intelligence.

According to Nasrullah, AI is not an autonomous, empathetic, or intelligent entity. He advocates for avoiding the term 'artificial intelligence' as it is misleading. Instead, he describes AI as a content generator without real understanding or creativity. He points out the gap between the promises made by companies and the actual performance of AI systems, which often fall short and make many errors. This discrepancy makes it harder to assess the technology fairly, as its marketing has raised expectations incredibly high.

In light of the phenomenon he calls 'doom marketing,' Nasrullah criticizes companies like Anthropic that both develop AI tools and issue warnings about the risks they entail. He states that there is no scientific consensus on the existential risks of AI and calls for evidence for these claims. Additionally, he debunks the concerns of influential voices, such as Geoffrey Hinton, by clarifying the true workings of technology: AI simply calculates statistical correlations without any genuine intent or creativity.

Alongside his book, Nasrullah shares his vision of the AI industry and its shortcomings through podcasts, lectures, and columns. He emphasizes that the focus is too much on efficiency and convenience, which comes at the expense of human contact and creativity. These critiques support his call for companies to take responsibility for the outcomes of their products instead of referring to hypothetical dangers. Nasrullah makes it clear that in the debate about AI, reality should be at the center, rather than misleading marketing campaigns that do not reflect the true capabilities of this technology.

Read the full article from AI Insider.