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Techcrunch 30 September 2026

Instinct introduces human product recommendations

Instinct introduces human product recommendations

Instinct recently launched a feature where products and travel destinations are recommended by human curators. This new system is designed to provide users with personalized suggestions that align with their preferences, aiming to enhance the user experience. The recommendations are intended to be relevant and helpful, but not all users are enthusiastic about this approach.

A key point of criticism is that some users feel uncomfortable with unsolicited recommendations. They indicate that the suggestions compel them to consider choices they would not have made on their own or were not even interested in. This raises the question of how welcome personalized recommendations are, especially when they are not explicitly requested. There is a risk that this leads to a negative user experience.

Nevertheless, Instinct maintains that this new approach allows them to offer a broader range of products and services that might otherwise go unnoticed. The company believes that by utilizing human curators, they can make recommendations that go beyond algorithmically determined choices. This should enrich the user experience and encourage exploration of new things.

However, it remains unclear how Instinct will address this issue and whether adjustments will be made based on user feedback. The company seems aware of the criticism but will need to balance offering personalized experiences with respecting user preferences. It will be interesting to see how this feature develops in the coming time and what steps Instinct takes to address any user concerns.

Read the full article from Techcrunch.