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Bright 28 October 2026

iPhone 18e: the same chipset as the Pro Max

iPhone 18e: the same chipset as the Pro Max

Apple is currently focusing on its latest product announcements, including the new iMac and MacBook Pro equipped with the M6 chip. Nevertheless, there are already speculations about the next generation of iPhones, particularly the iPhone 18e. This model appears to be closely matching the performance of the premium model, the iPhone 18 Pro Max.

According to the latest rumors, the iPhone 18e would receive the same powerful chipset as the iPhone 18 Pro Max. This would be a significant step, given that Apple often outfits the cheaper models with less advanced hardware. The goal seems to be to give the iPhone 18e a competitive positioning within the market, providing users with more value for their investment.

The expectation is that the iPhone 18e, like its predecessors, will be an attractive choice for consumers looking for the latest technology without paying the premium price of the Pro models. This could help Apple further expand its market share in the smartphone industry by appealing to a broader audience.

With this strategic choice, Apple confirms its focus on innovation across its entire product line, which not only enhances performance but also increases its appeal to diverse target groups. While the launch of the iPhone 18e is still in the future, both consumers and tech enthusiasts are curious about what this model will bring.

Read the full article from Bright.