WhatsApp introduces guest calling for video calls

WhatsApp has recently launched a new feature called guest calling. This feature enables users to invite people who do not have a WhatsApp account to a video call. This can be particularly useful for business meetings or in situations where someone does not have the app.

By introducing guest calling, WhatsApp aims to increase the accessibility of its platform and enable users to maintain contact more easily, even with people who do not use the popular messaging service. This development responds to users' desire to be more flexible in their communication methods, especially at a time when digital meetings and video calls are becoming increasingly common.

The new feature expands WhatsApp's capabilities and underscores the platform's competitive position compared to other video call applications. By offering guest calling, WhatsApp can distinguish itself and attract more users, even if they are not connected to its network. This step may be especially appealing to companies looking to communicate efficiently with various stakeholders.

With this adjustment, WhatsApp aims not only to improve the user experience but also to reach a broader audience that regularly uses video communication. Soon, users will be able to easily send an invitation to their contacts, regardless of whether they have a WhatsApp account or not.

Read the full article from Bright.