24Kitchen stops broadcasting on TV and moves to Disney+

As of March 31, 2027, 24Kitchen will no longer be available on Dutch television. Disney, the parent company of the cooking channel, has announced that all cooking programs will be moved to its own streaming service, Disney+. This strategic shift aligns with the broader trend where traditional television channels are increasingly making their content available through online platforms.

By making this move to streaming, Disney hopes to capitalize on the growing demand for on-demand content. Choosing Disney+ as the new home for 24Kitchen is not only a way to attract viewers but also an opportunity to integrate a wide range of culinary programs with other popular content offered by the service. This provides viewers with the flexibility to enjoy their favorite cooking shows whenever and wherever they want.

The decision to remove 24Kitchen from television reflects the shift in media consumption among the audience. More and more viewers are choosing to watch their content through streaming services rather than traditional TV channels. Disney is following the trend of other media companies that are also increasingly focusing on their own streaming platforms, with an emphasis on creating a direct line to the consumer.

With the full transition to Disney+, Disney also hopes to attract more loyal viewers interested in the culinary world. The channel has produced a wide range of popular programs in the past, and these will now all be accessible through the streaming platform. This not only offers the opportunity for focused programming but also for increasing interaction with a younger audience that is accustomed to digital viewing.

Read the full article from Bright.