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Bright 24 October 2026

Spanish opposition makes use of AI deepfakes

Spanish opposition makes use of AI deepfakes

The Spanish opposition party Partido Popular (PP) has employed controversial AI-generated videos to mock politicians from the socialist PSOE, led by Prime Minister Pedro Sánchez. These videos leverage deepfake technology and display fabricated statements from prominent figures, including a former minister and the Prime Minister's wife. The videos have sparked a wave of outrage and meaningful discussions about the ethics of using such technology in political campaigns.

The trend of using AI to manipulate and distort information raises questions about the responsibilities of political parties and their role in information provision. Critics highlight the harmful effects of spreading fake news and the lack of transparency. The techniques behind deepfake videos are becoming increasingly accessible, raising the risk that such content will be used to influence public opinion.

Moreover, this situation in Spain has ignited a broader debate about the regulation of AI and the protection of democracy. Lawmakers and tech experts are concerned about the possibilities this technology presents for misinformation, especially at a time when fact-based decision-making is crucial. The provocative videos underscore the urgent need for guidelines and regulations to prevent the misuse of AI in politics.

The use of deepfakes in political contexts can undermine the public's perception of truth, which may have far-reaching consequences for democratic processes. This calls for a reconsideration of the ethics behind the use of advanced technologies in campaigns. It is crucial that there is a collective effort from both governments and tech companies to ensure a healthy and reliable information climate.

Read the full article from Bright.