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Bright 21 September 2026

MacBook Neo back at original price of 699 euros

MacBook Neo back at original price of 699 euros

Apple has recently brought the prices of the MacBook Neo back to the original level of 699 euros. This laptop, which initially attracted attention with its appealing price, offers users a powerful combination of performance and design. With its fully aluminum casing and long battery life, the introduction of this laptop was a hit with both consumers and professionals.

However, the appeal of the MacBook Neo came under pressure when Apple increased the prices. The price increase was the result of a global shortage of RAM memory, driving up the production costs of laptops. This led to concerns among potential buyers looking for an affordable yet powerful laptop solution.

With the return to the original price, the MacBook Neo is again accessible to a wider audience. It represents a strategic move by Apple to remain competitive in the laptop market while continuing to meet consumer demand. The combination of quality, performance, and price makes this laptop attractive to IT decision-makers and tech enthusiasts.

It is remarkable how Apple manages to restore the balance between cost efficiency and customer satisfaction, especially in a market often dominated by rising prices and increasing production costs. With the MacBook Neo again available for 699 euros, Apple shows that they remain committed to their customers without compromising on quality.

Read the full article from Bright.