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Techcrunch 16 October 2026

Mark Wahlberg advocates for responsible AI use in film

Mark Wahlberg advocates for responsible AI use in film

Actor and investor Mark Wahlberg has shared his vision on the use of artificial intelligence in the film industry. He is positive about integrating AI, as long as it is used to enhance creativity and the filmmaking process.

Wahlberg emphasizes that the technology should support filmmakers, not replace human creativity. He believes that AI can be a valuable tool to enrich the artistic process and to explore new possibilities in the way stories are told.

Furthermore, Wahlberg speaks about the ethical implications of AI, such as the possibility of creating an AI clone of an actor. He is open to the idea that a digital version of himself may contribute to his legacy, as long as it is done in a respectful and authentic manner. The most important thing for him is that the use of AI in the film world continues to value the human experience.

Wahlberg's innovative approach offers an interesting view on the future of the film industry, where technology and creativity can go hand in hand. His statements call for a broader debate on how AI can be integrated into artistic processes without losing the human touch.

Read the full article from Techcrunch.