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Bright 20 October 2026

Maximum of 2 iPhones Duo per person due to high demand

Maximum of 2 iPhones Duo per person due to high demand

The launch of the new iPhone Duo has led to unprecedented traffic on the Apple website. Customers who were quick to order the smartphone were faced with the reality that the delivery times were exceeded within minutes. When ordering an iPhone Duo now, the expected delivery time has already shot to January next year. This abrupt increase in demand has created resulting challenges for Apple, including a rise in prices on resale sites like eBay.

The first units of the iPhone Duo are already appearing on various platforms at prices well above the original retail price, with amounts reaching over $5,000. All this points to the great allure of the new foldable smartphone, which has drawn the attention of both consumers and scalpers. The latter group is trying to make quick profits by reselling the devices at a higher price.

To manage the situation and ensure a fair distribution of the new devices, Apple has decided to impose a limit on the number of Duo's that can be ordered. Customers can order a maximum of two iPhones Duo per person. This decision stems from the need to regulate the traffic and limit the resale of the devices at exorbitant prices.

The maximum of two devices per person is Apple's attempt to stay one step ahead of scalpers and other opportunists, and to give consumers with genuine interest the chance to purchase an iPhone Duo. Whether this measure will have the desired effect and whether demand for the smartphone will decrease remains to be seen in the coming weeks.

Read the full article from Bright.