Messi stars in ChatGPT commercial

OpenAI has enlisted Lionel Messi in a new advertising campaign to promote the interactive capabilities of ChatGPT. In the campaign, Messi asks the AI to teach him a chess opening that matches his playing style, to which ChatGPT responds with the name ‘Goat Horns’. This name refers to his nickname GOAT, or ‘greatest of all time’, linking his global recognition in soccer with learning a new skill.

The campaign is notable for its focus on Intelligent UI, a feature within ChatGPT that promotes visual and interactive learning. By enriching responses with elements like graphs, buttons, and other tools, users can better follow the chess interpretation and engage actively in the learning process. This is made tangible in the commercial by Messi, who, as an expert in one domain, enters a new field, in this case chess.

With this collaboration, OpenAI not only highlights the versatility of the technology but also encourages users to try out this interactive approach themselves. The message is simple: anyone, regardless of their current level of expertise in a particular subject, can learn new skills through guidance and practical examples. This might involve giving the instruction to learn something new step by step, while also specifying your own knowledge level and area of interest.

The campaign supports the idea that ChatGPT is not only a source of information but also a partner in the learning process, allowing users to expand their knowledge in a more dynamic and visual way. By using an iconic sports personality like Messi, OpenAI creates recognition and accessibility for a broader audience.

Read the full article from AI Insider.