Exhibitor login
Techcrunch 09 November 2026

Meta expands AI age estimation for Instagram globally

Meta expands AI age estimation for Instagram globally

Meta has announced that it will be expanding its artificial intelligence (AI) technology for estimating the age of Instagram users globally. This system is designed to identify users who may be underage, even if they provide a birth date that appears to be older. This development is an attempt by Meta to enhance safety on the platform, with a specific focus on protecting young people from inappropriate content.

Meta's AI technology analyzes various signals and cues from user interactions on the platform. This includes studying their activity and the content they share. This enables the company to identify potential teens, even if they may have provided an older birth year. The goal of this approach is to create a safer online environment, especially for young people who are more vulnerable to harmful content.

The launch of this technology comes at a time when social media platforms are increasingly under pressure to adequately address user safety, especially when it comes to minors. With this expansion, Meta hopes to take a significant step towards responsible use of technology, by not only relying on user information but also on AI to enhance the user experience.

Read the full article from Techcrunch.