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Techcrunch 20 October 2026

Meta's Muse surpasses 10 million downloads in 40 days

Meta's Muse surpasses 10 million downloads in 40 days

Meta's AI companion Muse has achieved over 10 million downloads in just 40 days in the United States. This makes the app part of a select group of only 11 other applications that have reached this milestone quickly, including Threads. This success underscores the growing popularity of Meta's innovations in the AI space.

According to recently released data, Muse also shows better user retention than its competitors in the AI sector. This not only suggests that the app appeals to a broad audience, but also that users are satisfied with the functionalities and experience offered. The combination of a rapidly growing user base and a strong retention position may indicate a sustainable future for Muse within the competitive landscape of AI applications.

Meta's commitment to AI-driven solutions seems to not only attract user attention but also meet their expectations. This emphasizes Meta's innovative approach in developing applications that align with user needs in a rapidly evolving digital world where AI is becoming increasingly central.

Preparation for future developments and new functionalities will be crucial for retaining users and expanding Muse's success. It will be interesting to follow how this app will further develop and the impact it will have on the wider market of AI applications.

Read the full article from Techcrunch.