Oppo cancels Find X10 Ultra due to RAM shortage

Oppo has announced that the development of its long-awaited smartphone, the Find X10 Ultra, has been halted. The device was expected to be one of the most impressive camera phones of the year, but supply chain issues have led to the cancellation of this project. The decision was made in light of the current challenges with the availability of essential components, with a shortage of RAM proving to be a decisive factor.

This cancellation continues the issues that have been raised earlier, where the term "RAMageddon" has been used to describe the impact of the global shortage of RAM on the smartphone industry. Various manufacturers are facing similar problems, making it more difficult to bring new models to market, according to recent reports.

Oppo’s strategic decision not to further develop the Find X10 Ultra reflects the broader issues in the tech sector. The consequences of the global chip shortages not only affect production capacity but also the ability to launch innovative products that can outcompete. This decision is therefore not without consequences; the image Oppo wants to project as a competitive player may be undermined.

The cancellation of the Find X10 Ultra is thus a signal of the challenges currently facing smartphone applications. Companies are compelled to reassess their planning and prioritize to minimize the effects of this shortage.

Read the full article from Bright.