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Techcrunch 10 November 2026

Google introduces Pixel Tag as a counterpart to AirTag

Google introduces Pixel Tag as a counterpart to AirTag

Google has introduced its latest product, the Pixel Tag, a gadget that allows users to track lost items using an Android device. This product is a response to Apple's popular AirTag and provides users with an easy way to keep an eye on their belongings.

The Pixel Tag is priced at $30 and is designed to work seamlessly with Android phones. It utilizes Bluetooth technology to track the location of items attached to the tag. Once an item is lost, the user can request the last known location of the tag via the Google app, making it easier to find lost belongings.

The introduction of the Pixel Tag highlights Google's commitment to improving the connectivity and functionality of its devices. The company hopes to attract a wide range of users with this new feature, especially those already using Android products. Additionally, it fits well within the trend of personal item trackers, which have become increasingly popular in recent years.

With the Pixel Tag, Google also hopes to gain competitive advantages over Apple, which has already established a solid base with the AirTag. It is now up to consumers to decide which solution best meets their needs.

Read the full article from Techcrunch.