Rivian spinout Also stops e-motor project in Kenya

Also, a spinout from Rivian, has recently decided to stop its e-motor project in Kenya. Chris Yu, co-founder and president of Also, stated that the choice has been made to shift the focus towards autonomous vehicles. This decision highlights the shifts within the industry, where the development of electric and autonomous mobility solutions is becoming increasingly important.

The project in Kenya, aimed at developing electric motorcycles, was announced as an opportunity to provide sustainable transportation solutions in emerging markets. However, the company's priority now lies in accelerating innovations in autonomous vehicles, a segment that attracts significant attention and investment from various players in the tech sector.

Yu's confirmation that the focus has shifted to autonomous vehicles provides insight into the strategic choices that companies are making in a rapidly changing market. Regardless of the promises made earlier about the e-motor, the evolution towards self-driving technologies appears to be a necessary step for companies looking to compete in the future of mobility.

Also's goal of developing impactful products that serve a wide range of customers remains intact. However, the path to sustainability and technological advancement is now at the forefront, leading to a reconsideration of projects like the one in Kenya.

Read the full article from Techcrunch.