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Bright 04 November 2026

Steam flooded with AI clone games

Steam flooded with AI clone games

The rise of clone games on the Steam platform is an increasing problem for real game makers. Thanks to the accessibility of AI technology, developers can quickly and easily create games that closely resemble existing popular titles. This has led to an abundance of clone games, which take attention and revenue away from original creations. This phenomenon affects not only developers but the entire ecosystem of the gaming industry.

Valve, the owner of Steam, has generously provided guidance to developers on how to make their games more visible, but no concrete steps have been taken to regulate clone games. This lack of action from Valve creates a situation where the market becomes saturated with inferior products, which could jeopardize the platform's reputation. Game makers who invest time and resources into quality products are disadvantaged by this, which may lead to their withdrawal from the market.

Moreover, the impact of AI on the gaming industry has been barely fathomed so far. While original and creative game ideas always require a lot of attention and investment, clone games can be produced in a fraction of the time. This not only leads to a decrease in quality but also shifts player expectations. Players may be tempted by the lower price and quick access to a clone game, which may cause them to appreciate the experience of a more original game less.

The future of the gaming industry could be significantly affected if this trend continues. It is crucial for platforms like Steam to take action to restore balance and ensure a healthy and competitive environment for both developers and players. The need for regulation and quality monitoring is more urgent than ever, as the cloud of clone games threatens to overshadow the horizon of the gaming industry.

Read the full article from Bright.