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Techcrunch 26 October 2026

Tesla and Turo: Collaborating on Self-Driving Cars

Tesla and Turo: Collaborating on Self-Driving Cars

Tesla has announced a collaboration with Turo, a car-sharing platform, to promote the adoption of their Full Self-Driving (FSD) technology. This step is intended to accelerate the adoption of self-driving vehicles and make the use of Tesla's advanced driving technology more accessible to a broader audience.

The collaboration means that selected Turo hosts will have the opportunity to try Tesla's FSD software for free for a month. This gives users the chance to experience the benefits of the technology themselves and reduces the risk of driving an electric car without being able to test its advanced features.

With this trial period, Tesla aims to attract potential customers who may be interested in purchasing a Tesla but are still uncertain about the benefits of the FSD technology. This initiative could not only boost Tesla's sales but also increase trust in self-driving vehicles through direct experience.

This strategic move comes at a time when the demand for autonomous driving services is increasing, and Turo can serve as a platform that promotes this technology to a wide range of consumers. Tesla hopes that this collaboration will accelerate the adoption of their advanced driving technology and contribute to the broader acceptance of electric vehicles.

Read the full article from Techcrunch.