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Techcrunch 16 September 2026

New Features for Podcasters on Threads

New Features for Podcasters on Threads

Threads has recently introduced new tools specifically designed for podcasters. These features include profile cards, episode links, transcripts, guest tags, message reminders, and audience insights. This initiative comes from Meta, which aims to compete with other platforms like X by focusing on enhancing interaction and promotion around podcasts.

The introduction of profile cards provides podcasters with a visual way to present themselves and their shows. By adding episode links and transcripts, listeners can more easily access and share the content of the episodes. The ability to add guest tags strengthens the connections between different podcasts and their creators, promoting visibility and collaboration.

Additionally, message reminders make it easier for podcasters to keep their audience engaged by sending advance announcements of new episodes. Audience insights also provide valuable data to help podcasters optimize their content based on listening behavior and preferences. These features are intended to enhance the overall user experience and create a community around podcast content.

Through these strategic upgrades, Meta aims to position Threads as a significant player in the podcasting world, with the platform functioning not only as a social networking site but also as a current medium for discovering and discussing podcasts. This aligns with a broader trend of social media being increasingly integrated with audio and visual content, enhancing the interaction between creators and their audiences.

Read the full article from Techcrunch.