Trade in VanMoof S3 for S6: Up-Trade returns

In January, VanMoof introduced the first Up-Trade action, which offered owners of the VanMoof S3 or S3 X a discount of 500 euros when purchasing a new VanMoof S6 or S6 Open. This action has proven to be particularly successful, resulting in record revenue for the company, exceeding its original sales targets by 300 percent.

With the Up-Trade action, VanMoof has found a new way to engage customers while promoting its newest bike models. The setup of the action seems to encourage many existing customers to upgrade, while also attracting new customers. The significant revenue growth indicates a strong demand for the latest innovations and technologies in the e-bike sector.

For those who missed the earlier opportunity, VanMoof has announced that it is now possible to participate in the Up-Trade action. This offers them the chance to trade in their older models for the latest models, potentially leading to an improved riding experience and access to more advanced functionalities.

The strong performance of this action may stem not only from the products themselves but also from VanMoof's strategic marketing efforts, which target a young, tech-savvy audience that values sustainability and innovation.

Read the full article from Bright.