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Bright 12 October 2026

Citroën's new electric 'Ugly Duck' for €15,000

Citroën's new electric 'Ugly Duck' for €15,000

Citroën proudly announced that the iconic 'Ugly Duck', a staple since the fifties, will return as an electric vehicle. The new model, the 2 CV Concept, promises to not only pay tribute to its classics but also offer an affordable option for the modern consumer. With a suggested retail price of €15,000, Citroën aims at a broad range of buyers looking for sustainable mobility without breaking the bank.

The design of the new 'Ugly Duck' is inspired by the original model, retaining the charming and recognizable lines but with a contemporary twist. The electric variants are intended to provide both environmental friendliness and ease of use, focusing on urban areas and shorter trips. This aligns well with the current trend where urban mobility increasingly requires sustainable solutions.

Citroën emphasizes that the 2 CV Concept is not just a nostalgic product but also a step towards the future of mobility. The car manufacturer responds to the growing demand for electric vehicles, especially at a time when consumers are more consciously choosing environmentally-friendly options. In addition to the design and pricing of the car, there are also plans for integrated technologies that provide a connectivity experience in line with today’s digital lifestyle.

If Citroën manages to achieve this balance between retro and modernity, this vehicle could become a popular choice for both classic car enthusiasts and new buyers looking for sustainable solutions. The production and further developments are being closely monitored, not only from the automotive world but also by consumers seeking attractive options within the EV market.

Read the full article from Bright.