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Bright 30 October 2026

Viaplay under DPG Media and Videoland

Viaplay under DPG Media and Videoland

As of today, Viaplay Netherlands has officially become part of DPG Media and the streaming service Videoland. Although this acquisition has significant organizational implications, there will be virtually no changes for subscribers in the short term. Existing subscriptions, prices, and applications will remain unchanged, allowing current customers to continue using their services without any disruption.

One of the key clarifications that comes with this change is the policy regarding sports offerings. Sports will remain a separate segment within the whole, and Videoland subscribers will only have to pay for this content if they choose to. This gives customers the flexibility to tailor their subscriptions to their liking and opt for additional sports content if they wish.

DPG Media's integrated strategy with Videoland and Viaplay can have a positive impact on the user experience, as the broader offering is now available under one umbrella. This not only provides a wider range of content but may also offer synergy benefits in marketing and customer retention.

Despite the changes in corporate structure, it is important for subscribers to know that their current experiences with Viaplay will not change for the time being. This offers a certain degree of stability during the transition phase and leaves room for future expansions and improvements in the offerings of both Videoland and Viaplay.

Read the full article from Bright.