Exhibitor login
Techcrunch 23 September 2026

Vogue's Robot Models: Disappointment on the Catwalk

Vogue's Robot Models: Disappointment on the Catwalk

During the recent Vogue World event, robots were used as models on the catwalk, leading to a mixed reception from the audience. The innovative presentation, intended to explore the future of fashion, encountered dissatisfaction among the visitors. The combination of Italian craftsmanship with robots performing a lasso to the music of 'L'Amour Toujours' did not leave the desired impression.

The use of technology in fashion is not new, but the execution at this event caused many spectators to doubt its effectiveness. Critics pointed out a lack of the emotional connection that traditional models can create with the audience. Instead of inspiring, the robots seemed to distract attention and disrupt the atmosphere.

Vogue's choice to use robot models can be seen as a shift in the fashion industry, where digital innovations are increasingly finding their place. However, the audience's reactions suggest that the transition to technology in fashion must be approached with caution. The question remains to what extent these approaches capture the essence of fashion.

As the fashion world continues to digitalize, it will be crucial to find a balance between technological advancement and the human elements that make fashion an art form. It seems that while there is room for innovation, the traditional values of design and presentation are still of great importance.

Read the full article from Techcrunch.